Good job they skipped The Mundane Spider-Man...

As Marvel's highly anticipated superhero crossover movie The Avengers opens in the US, having broken various international box office records, and with the third and final theatrical trailer for The Dark Knight Rises having gone online earlier in the week, the arrival of the latest trailer for The Amazing Spider-Man seems to make this Unofficial Superhero Week. Both trailers are said to precede The Avengers on US screens.

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The trailer can also be watched on Apple here.

It’s stylish, dramatic, character-driven, and in keeping with the character of Peter Parker/Spider-Man, while being its own take on the story.

All three films are eagerly anticipated by fans, and with Zack Snyder's Superman reboot, Man of Steel (which is executive produced by Batman director Christopher Nolan), set for next summer, it's a great time to be a superhero movie fan. Not so much if you're one of those people who doesn't like superhero movies for some reason, but then again, you don't have to watch them. And if you do, who knows, you might find something to like. For instance, one of the best things about The Avengers is the character interactions, expressed through witty dialogue as well as punching. Writer-director Joss Whedon brings not only a love of the genre, but also a deep understanding of and empathy for the characters; a balance which characterises all of his work, and has earned him a devoted fanbase.

Of course, some may question the need for a cinematic reboot of the Spider-Man franchise so soon after Sam Raimi's trilogy. For example, The Avengers director Joss Whedon (who's also a big comics fan) commented, “Wait, what? Wasn’t that, like a couple of years ago they were still bringing it? I found that incomprehensible.”

Here's The Dark Knight Rises trailer, for comparison / extra geeking out:

The Amazing Spider-Man is directed by Marc Webb, written by Alvin Sargent, Steve Kloves, and James Vanderbilt, and stars Andrew Garfield, Emma Stone, Rhys Ifans, Dennis Leary, Campbell Scott, Irrfan Khan, Martin Sheen, and Sally Field. It's released on 3 July 2012 in the US, and 4 July 2012 in the UK.

The official site can be found here.

See also:

Andrew Garfield wants to play Spider-Man in The Avengers 2

The Avengers movie review

The Dark Knight sells out: of IMAX tickets

Denis Leary prefers Batman

8 reasons why a Spider-Man TV series would have legs

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