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UK's biggest IMAX screen won't show The Avengers


The biggest superhero team-up movie ever won't assemble on the UK's biggest screen...

BFI not showing Marvel's 'The Avengers' (2012) in IMAX

Joss Whedon's upcoming superhero film The Avengers, or Marvel Avengers Assemble, as it's now been renamed in the UK, is one of the most anticipated films of the year for many geeks. That, combined with its epic blockbuster scale that's apparent from the trailers and the very nature of the superhero crossover itself, practically demands that it be seen on the biggest screen possible.

But now the British Film Institute, or BFI, has tweeted that it won't be showing The Avengers in IMAX. This is not through lack of enthusiasm for the film, but rather, as they explained to a disappointed fan:

“Unfortunately, the film is IMAX digital only – a format we’re unable to project (BFI IMAX currently screens film prints).”

This means that it won't be shown at the IMAX in London, which is the largest screen in the UK. However, some British fans should still be able to watch it in the format, since Cineworld's website says that they’ll be showing it in IMAX 3D. And at least the BFI are showing a Lord of the Rings trilogy all-nighter on the night of 27 April at their IMAX venue in London (albeit in 35mm rather than full-screen) so it's not like they have an aversion to awesomeness or anything.

Aside from the obvious implications for comic book movie fans, the reason for the BFI not being able to show the film in IMAX brings to mind the tension between film and digital. There are arguments on both sides, with some filmmakers, such as David Lynch, preferring digital, with others, such as J.J. Abrams (who directed last summer's Super 8, essentially a love letter to the eponymous film camera), having a nostalgia for film. Perhaps the BFI, whose passion for preserving and celebrating film history is reflected in their archives of significant and often rare films, wishes to preserve the medium of film as far as possible. This is admirable, though in this case, it means that they won't be able to show The Avengers in IMAX. Though it's also due to the fact that the IMAX version of the film is digital only, presumably a decision that Marvel made because they thought that it would look better and last longer.

The Avengers, or Marvel Avengers Assemble, stars Robert Downey Jr., Chris Evans, Chris Hemsworth, Mark Ruffalo, Tom Hiddleston, Jeremy Renner, Scarlett Johansson, and Samuel L. Jackson, and is released on April 26, 2012 in the UK, and makes its US premiere at the close of the Tribeca Film Festival in New York on April 28.

See also:

The Avengers movie review

Felicia Day hints at secret cameos in The Avengers

Seven things that will make the Avengers movie awesome

Suggested alternative titles for The Avengers

The Avengers will be post-converted to 3D (and why it could actually work)

The Avengers trailer is the Best. Trailer. Ever.

5 lessons DC could learn from Marvel, movie-wise

The Super 8 secret: digital nostalgia


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#1 Mr Lc 2012-04-25 22:25
Okay, so there's no avengers on the largest screen in the UK... where can we find the next best experience?

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