If you ever wanted to attend a movie premiere ...

7 Lives, the latest film from Danny Dyer (The Football Factory, Age of Heroes) will premiere today, at the Mile End Genesis theater with cast and crew in attendance. There are limited public tickets available to order from the cinema directly at www.genesiscinema.co.uk. The film will be shown in public cinemas after, with DVD and Blu-Ray releases to follow shortly.

7 Lives tells the story of a family man, Tom, who is down on his luck. Tom is seduced by a client's promise of a more exciting life and ends up being mugged and beaten within an inch of his life. He then falls into a parallel world where he gets to live the lives of several other people, including a rock star, and the hoody who mugged him and began his adventure. In living his 7 Lives, Tom will have to face his deepest fears to come out on the other side, back in his own life again.

And in case this is sounding like a slightly darker version of Bedazzled, check out the trailer below:

7 Lives also stars Kate Ashfield (Shaun of the Dead), and Martin Compston (Ghosted). Starting Saturday, October 8, the film will play at several Apollo Cinema sites, and will also be available on DVD, Blu-Ray, and download on Monday, October 10.

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