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Dead Space 2 rewards EA's belief

NEWS - VIDEOGAME NEWS

EA proves once again that, with a little persistence and a lot of belief, you can make a commercial success of previous Dead Space...

Dead Space 2

If I was taught anything by my parents it was this - God hates a quitter. Now, while some of you may not fully understand or appreciate this advice, I did, shaping my life and basing many of life's biggest decisions around it. When others were wasting their time saying no; or arguing that 'they couldn't', I was working hard, putting everything I had into everything I did and ensuring that I achieved everything I could.

To be honest, I have met very few people with this sort of ethos and it really is a shame. Off the top my head, I can only think of: myself, Danny "The Yes Man" Wallace (played by Jim Carrey in the subsequent movie adaptation Yes Man), Will Smith and...EA Games? Although God may not have been the driving force behind these spatially chosen individuals (or corporation), it is that same can-do attitude that has seen them achieve. So what relevance does this have to Dead Space 2 and EA Games you ask? Well, as many of you will already know, Dead Space did not sell well for a long time. In fact, EA Games head Frank Gibeau - when talking about the original Dead Space - was famously quoted as saying: "It made money for us, but failed to hit the expectations and forecasts we had". However, despite the rather disappointing sales Gibeau and EA decided to stick by Dead Space, despite calls to abandon the project entirely... and boy, are they glad they did.

While the official figures are yet to be released, Sterne Agee analyst Arvind Bhatia believes that Dead Space 2 is "significantly outselling" its predecessor; a prediction supported by Amazon's announcement that the PS3 and Xbox 360 versions of the game are currently the ninth and fifth best-selling products respectively in their videogame division. On top of this, early reviews of Dead Space 2 have been generous (including a 91 on Metacritic) and it would seem that EA's respect and belief in their IP (intellectual property) has come good.

I myself intend to get my hands on a copy as soon as possible, keeping the promise I made here on Shadowlocked just under three weeks ago. Alternatively, if anyone at EA is reading this and fancies sending me a copy to review...


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