The lost charm of 'The Elvira Show'
| FEATURES - TV |
The unaired CBS pilot that might have made big figures...

I've always had a soft spot for Elvira -- no, that came out wrong. Whoops, so did that. Damn, but the horror-hostess's penchant for double-entendre gets into your blood quicker than a T-virus. Suffice to say that Cassandra Peterson's 1980s horror hostess brought so much innocent fun to the phrase 'buxom charm' as to nearly pass the CBS 'family-friendly' sitcom-test in 1993, when the comedy pilot The Elvira Show was made, with Peterson and Soap star Katherine Helmond vamping it up in dark domesticity - with the aid of a talking cat that will be very familiar to fans of the CBS-distributed Sabrina The Teenage Witch (which came into existence three years later). The Elvira Show wasn't the first time that the marketing folks tried to leverage the 'Elvira' charm only to chicken out; Peterson's ad-campaign appearances in the 1980s for Coors beer showed her image in a more discreet light than that which the character was famous for by now. Likewise CBS were reported to have gotten cold feet at the hot feel of The Elvira Show - which is a damn shame, as it seems to be as much guileless fun as 1988's Elvira, Mistress of the Dark...
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