In reversal of previous position, Bay now calling critics of 3D "morons"...

From the pages of "This Will Surprise Exactly No-one" Digest, Michael Bay, auteur of some of the largest-grossing and critically-reviled films in recent memory, has seemingly reversed his previous disdain for 3D cinematic technology and joined the growing ranks of big budget directors welcoming the recent trend with open arms.

In a recent post on his website (which has since been removed), Bay called the 3D technology that he is using for his third Transformers film "beautiful" and crowed that his work with 3D has "pushed the boundaries" of what can be done with movies. Simply extolling his newfound love for three-dimensional film was apparently not enough, however, as Bay also fired a broadside at his critics and 3D critics in particular, savaging the "morons on the Internet who think they are in the know" regarding his progress on Transformers: Dark of the Moon.

This is a complete 180-degree turn from his previous position on 3D, when he dismissed the technology as a "fad" in an April 2009 interview with USA Today. In the same interview, he offered his personal dislike for 3D and said that more attention should be paid to IMAX technology, which was "much more immersive". When pressed a few months later as to whether he was considering looking into using 3D technology at any point in his career, Bay was to the point - "I'm not jumping to do 3D at all".

Contrary to Bay's assurances, it was reported in June of 2010 that Transformers: Dark of the Moon would in fact be filmed in 3D (an announcement that can be found here). It was not known at the time whether the announcement was due to studio pressure or Bay simply changing his mind regarding the use of 3D. That riddle now appears to have been solved.

Word of Bay's fairly-sudden transformation from an IMAX advocate to a 3D cheerleader comes on the heels of the news that Peter Jackson has decided to film the hotly-anticipated adaptation of The Hobbit in 3D (news which can be found here). Christopher Nolan, director of cinema's other mega-franchise in the works, Batman sequel The Dark Knight Rises, has thus far resisted pressure to follow suit. Nolan has recently asserted his intention to film part or all of Gotham City in IMAX, while rejecting the use of 3D entirely.

(You can read my take on the recent 3D phenomenon here).

Transformers: Dark of the Moon will open on 29 June 2011 in the UK and 1 July 2011 in the United States.

MovieFone

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