Metallica to head Call of Duty: Black Ops launch event
|NEWS - VIDEOGAME NEWS|
...and Activision to give back where it counts most.
With Call of Duty: Black Ops due for release on the 9th of November, it was inevitable that Activision would pull out all the stops for the official launch party and, with Metallica booked and Santa Monica Airport's Hangar 8 chosen as the location, they have certainly not disappointed.
Now, I’m a big Call of Duty fan and I really think that it has changed the first person shooter forever. However, what I don’t like about the franchise is the extortionate price Activision continues to charge the “Duty faithful”, as I have named them. Last year, there were reports of people paying over £50 for Call of Duty: Modern Warfare 2, a price that I simply refused to pay. Thankfully, a combination of luck and commitment meant that I picked the game up, brand new, for just £20 two days after its release. Currently, Black Ops looks likely to continue this depressing trend, with Play.com offering a pre-order price of £42.69 which they assure us is a saving of £12.30 of its RRP.
Conversely, before, like me, you start lamenting the continued ignorant pricing of the title, it is worth noting the rather commendable side project the company have taken. While the launch party will be primarily aimed at introducing and publicising Activision’s latest release, the company have explained that they are aiming to raise $1million for The Call of Duty Endowment, a non-profit, public benefit corporation founded by Activision Blizzard that helps soldiers with the transition back to life as civilians whilst establishing jobs and careers for them.
In a move as admirable as the work undertaken by Joanna Lumley OBE towards Gurkha veterans, Activision is hoping to raise awareness, draw public attention and generate interest in what it says is a travesty in light of the commitment and service these soldiers showed during their serving terms. Bobby Kotick, CEO of Activision Blizzard, said: “We are honoured to have Metallica partner with us to pay tribute to the brave servicemen and women who have risked their lives, only to return to very little help or support. Today, the unemployment rate for veterans is 21% higher than the rate for all Americans and we at Activision Blizzard think that the business community can and should do more”.
You can write about many things in life but none as rewarding as those stories that see people giving back to their community. One would hope the likes of Rockstar and EA build on what Activision has started, making use of their commercial success and giving back to those around them. Either way, I feel much happier parting with £42.69 in the wake of this news and can now see the 9th of November as a day of excitement, as opposed to one embedded with anger as I had initially planned.
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