Call Of Duty drives out into the real car market
|NEWS - VIDEOGAME NEWS|
...and the games industry can perhaps now truly say 'All Your Base Are Belong To Us'.
Since the dawn of video gaming, advertisers have both recognised the influence the games industry has had and the potential to exploit this very influence. Action Biker in 1984 was the first prominent example of this, featuring regular product placements for KP Skips crisps. The trend augmented with the years; In Cool Spot (1993), the hero, Mr. Cool Spot himself, surfs into the game on a 7Up bottle; In Crazy Taxi (1999), passengers could request a trip to well known high street chains such as KFC, Pizza Hut and Levi’s stores; and in Splinter Cell: Conviction (2010), players communicate with their agency on a Sony Ericsson mobile phone.
So, it was inevitable that these games would eventually be used entirely to sell the latest products, as is the case in the upcoming Call of Duty: Black Ops, due for release on the 9th November.
The games vehicle of choice is Chrysler’s Jeep Wrangler, coated in a glossy black finish and supporting a number of Call of Duty extras that you would not usually find in a Jeep Wrangler.
Now, to the point I am trying to make. Chrysler has today announced that they will be releasing a limited edition Call of Duty: Black Ops Jeep Wrangler, essentially the same vehicle you can control in the upcoming game. Due for release next month, the vehicle will feature the first-person shooter's logos throughout, specific new tail lamp guards and a fuel-filler door, and is expected to have a retail price ranging between $30,625-$33,500.
According to Mike Manley, President and CEO of Jeep Brand, Chrysler Group LLC, “the Jeep brand's partnership with Activision marries the world's most capable and iconic vehicle – the Jeep Wrangler – with one of the world's most popular entertainment experiences".
Now, while I would not personally spend £18,883 on a vehicle just because it featured in a game I played, I am sure that others would. The following that Call of Duty now commands is very devout, and if someone is willing to pay £250 on a premium edition game pack with night vision goggles, maybe luxury is all part of the gaming experience. Either way, you can bet that the Jeep’s sales will be monitored very closely by its competitors.
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