Dreamworks' head sees unbounded horizons for latest Hollywood craze...

Jeffrey Katzenberg, outspoken head of DreamWorks’ animation sector, predicted an unbounded advance in 3D technology, which could include viewing on phones without glasses within a year and on televisions within five years.

Speaking at the NAB show in Las Vegas on Wednesday, Katzenberg said:

"We have a huge opportunity in front of us, maybe the best opportunity we’ve seen in decades."

He also alluded to the common problem that 3D won’t be a visual treat for everyone, conceding that he falls into the 10 per cent of the American population who cannot deal with the extra dimension.

However, there does appear to be general optimism over cinema’s new age despite the obvious nurturing that needs to take place, with Katzenberg paying particular attention to Scorsese’s attempt as one of the best to come.

You have to agree with him really - if too many directors/studios jump on 3D bandwagon too soon, then the percentage of those that actually enthrall audiences or offer a different take could be very low – like animation in itself. Only a handful have been a success so far, with many falling wide of the mark in spite of their obvious global demographic.

As with all technology availability and diffusion will lower the entry price, both on the conversion and 'two lens' species of 3D movie. But, with 3D surely there can’t be any room for error? It needs to be delectable, something people only witness the finest examples of.

Katzenberg is therefore sitting on the fence of unknown assurance, wary of a delicate, if exciting, viewing medium:

“Enthusiasm from movie-goers has been off the charts...I think to have an expectation for instant perfection is neither practical nor realistic.”

Anything else then, for his interests at least, will be a bonus.

Variety

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