The big green ogre joins the 3D re-release mania...

In an apparently unstoppable tidal wave of double-dipping (in the light of the indifferent results of the attempted 'hi-def' double-dip and the Blu-ray/HD-DVD wars), Dreamworks are the latest to announce that they too intend to re-leverage old content with a 3D makeover.

The Shrek trilogy, which will shortly become a quadrilogy with the pending Shrek Forever After, will be re-released in 3D on Blu-ray.

Unlike conversions of 'real-world' material such as Clash of the Titans, to which 3D was added post-facto, CGI-animated movies that get a 3D makeover have the potential to achieve the kind of 'genuine' 3D employed in James Cameron's Avatar, which was filmed with two separate points of view on each shot.

Disney are already re-rendering the Toy Story movies to date to convert them to 'genuine 3D', by adding a second camera angle for each frame of the movie in the rendering process.

Jeffrey Katzenberg of Dreamworks says: "To go back and rebuild to a quality 3D experience is not inexpensive, but we are about to achieve a pretty high quality result". Katzenberg criticised the "quick and cheap post-production process" used to turn Clash of the Titans into a 3D outing.

Previous instalments Shrek, Shrek 2 and Shrek the Third will all be updated, while Shrek Forever After, which premieres at Tribeca on 21st April and is released in July, was already made as a 3D movie.

BBC

IF YOU ENJOYED THIS ARTICLE, PLEASE HELP SUPPORT OUR SITE, AT NO COST WITH ONE CLICK ON THE FACEBOOK 'LIKE' BUTTON BELOW:

If you're interested in writing for Shadowlocked (disc and screening reviews, etc, or just getting some extra coverage for your extraordinary writing talent, get in touch with us.